The UC Davis Biotechnology Program is offering the Built
to Launch Bootcamp, a hands-on, in-person workshop on biotech
commercialization taking place on the UC Davis campus August 6-7, 2026. Taught
by Matt Stange, author of Built to Launch, the short course provides a
comprehensive overview of the key pillars of bringing biotech innovations to
market, including data analytics, market research, access, and marketing.
Participants will work through real-world case studies to make strategic launch
decisions, explore how reimbursement and access dynamics influence success, and
develop marketing and engagement strategies to drive adoption and patient
impact. The workshop also covers how to design market research and data
analytics approaches to inform launch planning. Pricing is $300 for UC
affiliates, $400 for other academics, and $500 for industry/other
participants. Register here: Built to
Launch Bootcamp Registration.
